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Almost halfway through 2017, it is interesting to see how last year’s predictions of web design trends are turning out. While sometimes predictions can be quite far from the eventual reality, everyone likes getting an idea of what they should be preparing for and the opportunities they should be pursuing in the near as well as the not very near future. It is in this spirit that we want to make new predictions of web design trends 2018.

I know what you are thinking: it’s too early to start predicting website design trends for 2018. And perhaps you are right. But if you are in the web design industry, prediction of trends is something you should not only embrace, but also master. Only those web designers who can accurately predict what’s coming can put the necessary measures to take advantage of the opportunities that these trends bring.

If you were to ask Toronto Web Design Company PixelCarve, these are some of the trends the company is keeping an eye on as 2018 fast approaches.

Joining the dots between web services and the Internet of Things

Web designers are scrambling to learn everything necessary to effectively connect the Internet of Things (IoT) and web services. As this phenomenon is relatively new in this niche, we can rest assured that this trend will still make it, and perhaps even dominate 2018.

Today’s IoT devices are everywhere; from the kitchen table to the factories. It therefore goes without saying that connecting web services to IoT is a must for any competitive web designer. Already, APIs are being made that make it possible for a web designer to connect as well as communicate with an IoT device. Closely watch this space come 2018.

Additionally, it is necessary to mention that as this trend takes shape, developers will be tasked with devising secure ways of protecting user data. As IoT devices become commonplace, expect hackers to go all out in efforts to gain entry and manipulate existing security loopholes before developers can figure out how to close them.

Using clean layouts to make sure content shines

There was a time when web designers who could create the most sophisticated websites were held high and praised for their prowess. Back then, the more a website had animated designs, scrolling features and other cool and modern designs, the more sought-after the designer would be.

Today, while people still appreciate a website design that is attractive and uncommon, it is a site’s ease of navigation and cleaner, less obstructive design that makes it stand out. The simpler and easier to use a website is, the better it is and the more praise the web designer receives.

Designers who achieve this often go for designs that make good use of typography where information is presented in clearly defined hierarchies that a user can figure out on their own. Today’s designs must also be mobile-first, meaning the sites must be easy to navigate for website visitors who do so through mobile phones, tablets and other mobile devices.

Consequently, expect this trend to blossom in 2018 as more designers opt for website designs that place more value on user experience and information clarity than complexity and sophistication.

Machine learning and artificial intelligence

When artificial intelligence (AI) first emerged in the tech sector in the 80s, it was hard to predict where the technology would be a few decades later. All the same, it was agreeable even back then that it would revolutionize the way we collaborate with machines. As AI starts infiltering different fields, there is a lot of talk and excitement about the prospects it brings to the web services world.

In the last few years, AI-based technologies have been introduced to the masses via smartphones. These include Siri from Apple and Google Assistant. Adobe introduced Sensei project whose aim is to provide developers with machine learning and AI-based tools that they can use to improve the websites and applications they are creating. For this reason, it should not come as a surprise in 2018 when you come across a number of websites and applications that will be created using these AI and machine learning tools.